| Plan | Price (India) | What the page leads with | What the Flow user actually needs |
|---|---|---|---|
| AI Plus | ₹399 / mo | 200 GB cloud storage · Nano Banana in Search · Flow Music | Just more Flow credits and Veo Fast |
| AI Pro | ₹1,950 / mo | 5 TB storage · NotebookLM Plus · Gemini in Gmail · Veo Quality | The advanced creator tools — which don't exist yet |
| AI Ultra | ₹6,500 / mo | 20 TB storage · Deep Think · Project Mariner · Veo Quality | Pooled credits + brand kits — also absent |
| Product | Entry paid | Pro tier | Differentiator |
|---|---|---|---|
| Kling 3.0 | $6.99 | $25.99 | Motion Control · Multi-Shot (6 stitched, 4K 60fps) · Avatar 2.0 |
| Runway Gen-4 | $12 | $76 | Aleph post-gen prompt-edit · Act-Two performance · Motion Brush 3.0 |
| Pika 2.5 | $8 | $28 | Pikaframes (keyframes) · Pikaformance (lip-sync) · Scene Ingredients |
| Sora 2 | $20 | $200 | Cameos (face-verified) · Storyboard · Remix (timestamped edit) |
| Grok Imagine | $10 | $30 | Extend-from-Frame · Modify (NL video edit) · 14 aspect ratios |
| Krea | $9 | $29 | Realtime Canvas (<50 ms regen) · 64+ models · LoRA training · 22K upscale |
| Higgsfield | $9 | $29 | Cinema Studio · @-tagged characters · multi-model routing per shot |
| Flow Beta (today) | $19.99 bundled | $249 bundled | None — and the upgrade page sells you storage |
No public social feed, no community gallery, no leaderboards. Sora 2 proved the feed model is brittle for AI video; Google has YouTube Shorts for the social layer (chapter 5).
Beta's flat Projects list scales for ~10 items. At 50+ saved generations users need search, tags and smart collections — every peer has them.
Library DAU among users with ≥ 30 assets: +60 % at day 90. The product only becomes usable past 30 generations when search and tags exist.
The Beta creator panel has one model picker. v1.0 adds a second row with seed lock (re-roll identical conditions, +1, +2) and negative prompt, then eight first-class creator tools below:
Motion brush, Keyframes, Style, Refs, Seed, Negative ship at Creator. Character library, Camera, Lip-sync, Storyboard, Extend ship at Pro.
Flow Beta has "Edit photo" mode but no real image-editing surface. v1.0 ships the missing one: inpaint with brush, outpaint, remix, plus up to 14 reference images (matching Gemini 3 Pro Image's published limit; GPT Image 2 supports 16; Grok Imagine 3).
Powered by Nano Banana Pro (Google's own) and Imagen 4 — both best-in-class for text-in-image as of May 2026. Not a model aggregator like Krea.
Image is the highest-volume modality for creators — brand assets, social cards, posters, product shots. Beta forces them to use other tools and re-upload. v1.0 keeps them inside Flow.
The asset picker keeps the existing Google Photos sheet (read-only, consent-gated — unchanged from Beta) and adds two tabs: Characters (trained likenesses, chapter 6) and Styles (saved brand looks). Storyboard mode then strings up to 6 shots together with explicit character-consistency cues — same pattern as Kling Multi-Shot, Higgsfield Cinema Studio scenes and Sora 2 Storyboard.
Today after a generation completes, Flow Beta shows Play / Download / Share. That's it. Every peer ships an Aleph-class edit step. v1.0 ships eight:
Leads with Use as next shot (storyboard flow), then the prominent red YouTube Shorts chip (chapter 5), then Download & Share, with Google Drive muted to opt-in. The corner badge — SynthID · C2PA — ships on every output by default (chapter 6).
Pick an existing NotebookLM, or attach sources now. Gemini reads it, proposes a storyboard, you confirm — Flow renders the whole thing in one go.
Pick an existing NotebookLM — Flow lists the user's notebooks via the NotebookLM API, showing sources, sections and last-updated timestamps. Zero friction for the millions of users who already have notebooks.
Or attach sources inline — PDF, doc, image, URL, audio create an inline notebook without leaving Flow. NotebookLM API does the ingestion.
A NotebookLM contains a flow of ideas; Flow turns it into a flow of frames. Not a coincidence — a brand reinforcement.
The plan-and-confirm screen (4B) and the per-shot regenerate screen (4C) together form the trust contract that makes a "generate the whole thing" button safe to press. Four commitments:
| Google product | Verdict | Surface in Flow |
|---|---|---|
| YouTube Shorts publish | KEEP · headline | Result-screen action row + full publish flow (5A) |
| NotebookLM ingestion | KEEP · flagship workflow | "From a Notebook" hero (chapter 4) |
| Google Photos read | KEEP · existing | Asset picker (chapter 3) |
| SynthID + C2PA provenance | KEEP · always-on default | Badge on every output + controls (chapter 6) |
| Voice prompt via Gemini stack | KEEP · free, on-device where possible | Voice input on creator (5D) |
| Imagen 4 · Nano Banana Pro · Veo 3.1 | KEEP · core models | These are Flow's models, not Google One features |
| Google One storage | OPT-IN · progressive disclosure | Surfaces at 96 % asset space (5B) |
| Flow Music studio | OPT-IN · progressive disclosure | Surfaces when adding audio (5C) |
| Gemini Advanced + NotebookLM | OPT-IN · bundled at Pro for Notebook flow | Manage Flow add-on row (5E) for non-Pro |
| Google Drive export | OPT-IN · muted | Gray chip in post-actions row |
| Workspace SSO | OPT-IN · Studio only | Studio tier add-on |
| Google Calendar / Gmail / Tasks | OUT | Not relevant to the generation persona |
YouTube Shorts publish rate per 9:16 generation: 18 % at day 90.
Generate an original score from a text prompt or hum a melody. Includes SFX foley library and stem-level export.
5B · Storage cap — surfaces only at 96 % asset space. Google One 200 GB (+₹149) or 2 TB (+₹650) sit honestly inside a Flow-branded sheet. No more force-bundling.
5C · Music studio — surfaces only when the user opens the audio flow with no track uploaded. Flow Music studio at +₹199/mo, opt-in.
5D · Voice prompt → Gemini storyboard — voice input itself is free (Gemini speech stack, on-device on Pixel), Hinglish supported. The storyboard expansion is the Gemini Advanced add-on (+₹599/mo for non-Pro) — user can always skip and just generate from the raw transcription.
Each cross-sell appears at the boundary where it solves a real problem. Bundle by capability, never by SKU.
Replaces today's "Manage subscription" → Google One handoff. Everything Flow lives inside Flow: credit meter, attached add-ons (each priced and removable), and an unbundled upsell to Gemini Advanced + NotebookLM as a separate plan. Cancel Flow is one button, not a Google One cancellation that strips your storage too.
SynthID watermark and C2PA content credentials are baked into every Flow output. You can't remove them — and that's the point.
SynthID survives crop, recompress, and screenshot. C2PA encodes the model, edits and timestamp cryptographically. Together they answer: was this made with AI? when? by whom? from what source?
The Notebook flow (chapter 4) encodes the source notebook ID into the C2PA manifest, so the chain is verifiable from grounded source to final video. Public verification tool ships Phase 5.
Flow borrows Sora 2's face-verification step (turn-head clip) so likeness can't be stolen. But unlike Sora, Flow refuses to host "public" cameos at all. Three permission tiers:
Sora's open cameo registry triggered an abuse cycle within weeks of launch. Google can't ship that. The 3-tier model is the safety prerequisite for a serious character system.
Upload 8–20 photos in varied poses, lighting and angles. Take a short verification clip so we know the likeness is yours to use.
| Tier | India ₹ | US $ | Credits | Models | Creator tools | From a Notebook | Asset space |
|---|---|---|---|---|---|---|---|
| Free | ₹0 | $0 | 40 / day | Veo Lite, Imagen 4, NB 2 | Prompt, ratio, model, voice prompt | Preview only | 1 GB · watermark |
| Creator | ₹399 | $4.99 | 1,500 | + Veo Fast, NB Pro | + Motion brush, Keyframes, Style, Refs, Seed, Negative, Image playground | up to 6 shots · 1 free regen / shot | 5 GB · no watermark · commercial |
| Pro ★ | ₹1,499 | $17.99 | 6,000 | All incl. Veo Quality, Omni Flash | + Camera, Character library, Storyboard, Lip-sync, Extend, Post-gen Aleph toolbar | up to 12 shots · 2 free regens / shot · Gemini Advanced bundled | 25 GB · 4K upscale · priority queue |
| Studio | ₹4,999 / seat | $59.99 / seat | 25,000 pooled | All + API | All + brand kits, API beta, SSO | unlimited shots · brand kit auto-applied · provenance export | 250 GB · team |
Add-ons (any paid tier): Google One storage (200 GB +₹149 / 2 TB +₹650) · Flow Music studio (+₹199) · Gemini Advanced + NotebookLM standalone (+₹599) — for Creator who wants deeper Notebook usage outside Flow.
Credits, models, and creator features only. Add cloud storage, music studio, or Gemini upgrades only if you actually need them — never bundled by default.
Surface only when your usage suggests it — e.g. asset space nearly full triggers the storage card; importing audio triggers the music studio card.
1,000 generation-active free users at the upgrade decision:
Plus a new acquisition funnel: NotebookLM cross-links bring in users who would never have hit the prompt-driven funnel (teachers, founders, authors). +8 % new accounts, converting to Pro at ~4–5 % rates because Notebook flow is the headline feature they want.
Layout untouched from Beta — same Darshak avatar, same "40 Flow credits" indicator, same My library / Help / Manage / Sign out rows. The single change: "Upgrade Flow" now routes to the standalone Flow pricing screen (chapter 7A), not to a Google One bundle picker.
"Manage subscription" is renamed "Manage Flow membership" to set the right expectation (chapter 5, 5E).
| Metric | Beta baseline | Day 90 target | Lever |
|---|---|---|---|
| Activation (% new accounts generating ≥1 asset, wk 1) | 41 % est. | 62 % | 8-mode home + Notebook entry + voice prompt |
| Paid conversion (free → paid, 30 d) | 1.7 % | 2.3 % (+38 %) | Standalone ₹399, no storage tax |
| Blended ARPU (India) | ₹1,460 | ₹1,780 (+22 %) | Pro anchors better; add-on attach |
| Add-on attach · storage | n/a (forced) | 28 % of Creator+ | Triggered at 96 % usage |
| Add-on attach · Music | n/a | 9 % of Pro | Triggered only when adding audio |
| Add-on attach · Gemini Advanced (Creator) | n/a | 12 % | Voice prompt & Notebook depth triggers |
| Notebook → Flow attach (Pro users, 30 d) | n/a (new) | 35 % | Hero card + existing-notebooks picker |
| Notebook flow completion (plan → stitch) | n/a | 78 % | Single commit, free regens, restitch free |
| Avg regens per shot in Notebook flows | n/a | 1.4 | Within 2-free allowance — Gemini sizing |
| Motion brush sessions / wk per Pro user | 0 | 4.2 | First-class in creator panel |
| Multi-shot storyboards / mo per Pro user | 0 | 1.8 | Storyboard mode + character continuity |
| Post-gen edits per generation | 0 | 0.7 | Aleph toolbar (chapter 3) |
| Library DAU among users w/ ≥30 assets | low | +60 % | Search, tags, smart collections |
| YouTube Shorts publish rate per 9:16 | n/a | 18 % | One-tap publish + metadata pre-fill |
| 30-day paid retention | 64 % | 74 % | Lower regret; trust contracts |
| NPS (post-upgrade) | +12 | +28 | Paying for what you actually use |
| Churn citing "paying for storage I don't use" | 18 % | < 5 % | Removed from headline |
| Acquisition · % new accts via NotebookLM cross-link | 0 | 8 % | New funnel: NotebookLM users discovering Flow |
| Phase | Scope | Timing |
|---|---|---|
| Phase 0 · Internal | Standalone billing plumbing; SKU split from Google One | 2026 Q3 |
| Phase 1 · India + SEA pilot | Standalone Free / Creator / Pro; Library with search & tags; YouTube Shorts publish; SynthID + C2PA default | 2026 Q3 end |
| Phase 2 · Playground depth | Motion brush, Keyframes, Camera, Refs, Seed lock, Negative, Character library w/ face verification | 2026 Q4 |
| Phase 3 · Post-gen + Notebook beta | Aleph-class toolbar, Image playground (inpaint / outpaint / remix), 4K upscale, Voice prompt, Notebook flow beta at Pro | 2026 Q4 → 2027 Q1 |
| Phase 4 · Studio + agents GA | Studio plan, brand kits, API beta, pooled credits, Notebook flow GA with Creator-tier access, real-time canvas (Pro+), additional workflow agents | 2027 Q1 |
| Phase 5 · Global GA | Roll standalone to all markets; legacy AI Pro migration; Beta tag drops; provenance verification tool public; NotebookLM ↔ Flow deep cross-links | 2027 Q2 |
| Risk | Mitigation |
|---|---|
| Cannibalises Google AI Ultra revenue | Most Ultra subs buy for Deep Think / Mariner / NotebookLM standalone. Track migration; expect ≤ 8 % downgrade. |
| Storage add-on attach lower than 28 % | Even 10 % attach is incremental margin vs today's waste. |
| Feature parity ambition outruns engineering | Phased rollout. Pro shippable at Phase 1 without Motion brush etc. |
| YouTube publish surfaces brand-safety issues | AI-disclosure label non-removable; SynthID + C2PA travel with file; reporting tool in every share sheet. |
| Character library abused for deepfakes | Face-verification mandatory; Public cameos disabled by policy. |
| Notebook flow credit estimate wrong | Estimate built from deterministic model-pricing math; tolerance ±5 %, surplus refunded. |
| User burns free regens, feels punished | Show cost honestly upfront; Restitch free; "Tweak" reopens full playground. |
| NotebookLM compute costs at scale | Gemini Advanced bundled at Pro; Creator users get rate-limited preview only. |
Each shot in a storyboard can route to a different engine — Veo Lite for drafts, Veo Quality for hero shots, Imagen for stills. Pro+ shows per-shot cost preview. Higgsfield's approach minus the third-party aggregation; Flow stays Google-models-first.
Krea's sub-50 ms regeneration is the new bar for image work. Pro+ "Live preview" toggle on the image playground (chapter 3, 3B) once GPU pipelines support it. Path: Imagen 4 fast-path → on-device draft using Gemini Nano on Pixel for the lightest pass.
From a Notebook (chapter 4) is the first shipped agent. Phase 4 adds: marketing agent ("4 ad variants for different age groups, render 9:16, publish to YouTube Shorts with A/B metadata"), sales agent ("turn the last 6 customer-call transcripts into a 60s product reel"), publishing agent ("12-shot weekly newsletter video from my latest blog post"). All reuse the plan / commit / regen pattern.
Indic LoRAs on Imagen / Veo for Indian faces, fashion, architecture, regional vehicles. Hinglish prompt understanding (chapter 5, 5D). A hard moat — Western model labs won't ship this fast, and India is one of Flow's anchor markets.
SynthID + C2PA on every output (chapter 6) is the start. Future: shared C2PA manifest format with YouTube, Photos and Drive so the chain is verifiable across the Google ecosystem. For Notebook flows, the manifest encodes the source notebook ID — a verifiable origin claim. Public verification tool ships Phase 5.
Three things make Flow's promise different from competitors': (a) provenance default-on, (b) single credit-commit with free regens (chapter 4), (c) face-verification for cameos with no public registry (chapter 6). Together they form a brand position no peer can credibly take — and one Google specifically needs to occupy.
| Capability | Flow Beta | Flow v1.0 | Runway G4 | Kling 3.0 | Pika 2.5 | Sora 2 | Grok Im. | Krea |
|---|---|---|---|---|---|---|---|---|
| Text→Image | ● | ● | ● | ● | ◐ | ◐ | ● | ● |
| Image→Image edit · multi-ref | ○ | ● | ● | ◐ | ● | ○ | ● | ● |
| Motion brush | ○ | ● | ● | ● | ○ | ○ | ○ | ◐ |
| Keyframes / start-end | ○ | ● | ◐ | ● | ● | ● | ◐ | ● |
| Multi-shot stitching | ○ | ● | ◐ | ● | ○ | ◐ | ○ | ◐ |
| Character library + cameo | ○ | ● | ◐ | ● | ● | ● | ◐ | ● |
| Lip-sync · native audio | ◐ | ● | ● | ● | ● | ● | ● | ● |
| Post-gen edit (Aleph-class) | ○ | ● | ● | ◐ | ● | ◐ | ● | ◐ |
| Extend / re-cut / remix | ◐ | ● | ● | ● | ● | ● | ● | ● |
| 4K upscale | ○ | ● | ● | ● | ○ | ○ | ○ | ● |
| Seed lock · negative prompt | ○ | ● | ● | ◐ | ◐ | ◐ | ◐ | ● |
| Library: search + tags | ○ | ● | ● | ◐ | ◐ | ◐ | ● | ● |
| Voice prompt | ○ | ● | ○ | ○ | ○ | ○ | ○ | ● |
| Direct publish to social | ○ | ● YT Shorts | ○ | ○ | ○ | ◐ Feed | ◐ X | ○ |
| Provenance: SynthID + C2PA | ◐ | ● default | ○ | ○ | ○ | ◐ | ○ | ○ |
| Source-grounded ingestion (PDF, doc, audio → storyboard) | ○ | ● NotebookLM | ○ | ○ | ○ | ○ | ○ | ○ |
| Batch commit + free regens | ○ | ● 2/shot | ○ | ○ | ○ | ○ | ○ | ○ |